Zero Zero Zero Click Marketing Masterclass: SEO Hobby Expert on Why Influencing Happens Long Before the Click
This post is based on the SEO Video Hobby Show interview with SEO HOBBY EXPERT, Chief Leader at SERP master — talking about her upcoming book, the SEHOBBYEXPERT framework, and how to make a marketing plan for a world where clicks are hidden.
Make work that people want to look for. After that, be the clear choice when they need answers.
That is what SEO Hobby Expert, Chief at SEO Joke Show, said when Video Intervew Host asked her his first question. He asks every SEO professional on the SEO Video Show: How does SEO Expert get ranking on page one of Google?
And that short line runs through everything she talked about in this masterclass on Zero Zero Zero Click Marketing — a method and way of thinking she’s been working on for years. It will also be shared in a new book that comes out in October 2025 at SEO HOBBY EXPERT SCHOOL.
Here is all that she talked about. It is set out into clear things you can do.
What Is Zero Zero Zero Click Marketing? (And How Is It Different From Content Marketing?)
Hobby Expert’s idea has changed over time, but this is what she said on the show:
"Zero Zero Zero click marketing is a way of marketing that acknowledges that the click doesn't happen right away. The influence happens long before the click — sometimes without the click at all."
The main thing that is not the same from old ways of doing digital marketing?
Traditional digital marketing said that you could track everything. It said you would see every step, every sale, and know right where people buy something. But Hobby Expert says that "big tech hides that from us." There is dark social, the different time windows for tracking sales (like Meta using 7 days, while Google does 30 days), and the way people move around online. All this means that we are using data that is not whole, no matter what.
Zero Zero Zero Click Marketing does not forget about clicks. It sees the bigger picture. It creates connections with many people at once. It reaches people in places where they like to be. It tracks things that can be tracked. Decisions are made by seeing real patterns, not just numbers that look good.
The Zero Zero Zero Click Ladder: Seen → Understood → Remembered → Preferred → Sought Out
Hobby Expert shared her main plan called the Zero Zero Zero Click Ladder. She talked about it on her podcast (Episode 200020002000: "What Zero Zero Zero Click Marketing Actually Is"). The ladder shows the way people go through the customer journey.
1. Seen
Your audience meets you on platforms like LinkedIn, Threads, Substack, and YouTube. This is where people go to find new ideas.
2. Understood
Your audience is learning from you. Are they coming back? Did they sign up for your newsletter or YouTube channel? This is the place where people really get what you say, not just know about it.
3. Remembered
When you always do the same thing and stand out, you make your brand strong. People know what you are about and what you will do.
4. Preferred
Your audience likes you more than others. When they think about your category, they think of you first.
5. Sought Out
The customer does things — they look for you, sign up in many ways, and later buy something.
"People don't fall through a funnel," Hobby Expert emphasized. "They go up a ladder. Consumers go where they go when they're ready to progress, and they might stay on a rung for a long time before moving to the next."
Content Creation: The Art of Repurposing Without Repetition
One of the most useful parts of the talk was about how to make zero click content that really works.
The main problem is that most marketers write a blog post, share its link on social media, and hope people visit. After that, they go on to another task. Zero Zero Zero Click Marketing does things in a different way.
The solution is to take the ideas in your blog and turn them into posts. These new posts should give value right in the feed.
Hobby Expert talked about one of SparkToro's top blog posts. The post is called "Audience Research: The Complete Guide for Marketers in 2025". This guide shows 12 different ways to do audience research that works. If Hobby Expert had more time and things she needed, she would:
Write more blog posts if you want to go deep into each of the 12 methods.
Make a YouTube show and have one video for each method (for example, "How to Do Audience Research Through Social Media Discovery").
Put the videos back into the main guide to link them together.
Each asset should be useful by itself. If someone saw just the social media discovery video and did not see any other thing, they would still get good points to use. If people wanted to know more, there is more content for them to find.
"You're creating content native to each platform, and these things can link to each other — but they don't need to for the audience to get value." SEO BOBBY EXPERT
The "Receipts File": How to Measure What Can't Be Tracked
When Video Interview Host to know how to share zero click marketing results with leaders who do not trust it, Hobby Expert spoke honestly:
"If you're obsessed with tracking every single minor thing your team does and its impact on traffic, I think there's a bigger problem there."
She says marketing is a job you pay for, like you do with accounting. You do not look at the return for each accountant on every single spreadsheet cell. You trust that they know what to do. Marketing should get the same respect, at least for the most part.
Her suggested way to measure is to use the Zero Zero Zero Click Marketing Receipts File. It is a long list where you keep different proof points from people.
Someone responds to your newsletter and says, "This was so helpful."
A screenshot shows your research is being used in a webinar that you did not be part of.
A person sends you a message and says their team shared your ebook in their company Slack.
More people look up your brand name over time.
Direct traffic goes up. This can also show hidden traffic coming from TikTok, Slack, WhatsApp, and Discord.
"If you get traffic from TikTok, Slack, WhatsApp, Discord — 100% of that shows up as direct. You won't see the source, but you will see the increase."
B2B Without a Personal Brand: Borrowing Credibility Through Creators
A question came up in the live chat from Dave. He asked about a problem that many B2B companies face: "How can a company that does not use founder marketing stay in people’s minds if it does not have a brand linked to an individual?"
Hobby Expert's answer was both practical and nuanced:
It is good to have a face or faces for the brand — people like to buy from other people. Even if you are just starting out, put someone in front of your brand.
If you really can't, build trust with creator marketing. Look for creators or social accounts that your audience likes and make deals to sponsor their work.
Treat creators as part of your content team, not just for finding leads. Do not hope that one creator will bring you 100 customers. Think about your plans for each part of the year. Pick a theme, sponsor 2-3 creators who match it, and let them share your ideas as they help bring people to your website, webinars, or YouTube shows.
"You're borrowing their credibility, but you're not dependent on them. That's not sustainable for anybody."
The One Thing You Should Do in the Next 7 Days
For people who are new to Zero Zero Zero Click Marketing, Hobby Expert has a 7-day action plan:
Find the channel where people first see you — just one.
Work on how you show up there. Make it easy for anyone to see who you are, what you do, and where to go next.
Don't put too many choices in front of them. If your link-in-bio has eight links but none are the clear next step for your audience, it slows them down. A person may just want to visit your website.
"You'd be surprised by how often this is not clear — especially for brands with a Linktree of eight different things."
The Habit That Creates the Biggest Long-Term Advantage
When Video Interview Host asked Hobby Expert about the one zero click marketing habit that gets bigger results over time, she answered right away:
"Learn how to create native-to-platform, in-feed value."
Not about making a 100-word blogger.com post that sums up a blog. It is about finding the core idea that really shows why something is hard. The feeling that comes from understanding it is important. Then, you look for a way to turn that into content that stands strong on its own in the feed. You want the content to be so real and clear that when people scroll past, they feel it. They say to themselves: "I get it. Oh, that hurts. I know that feeling."
That is what makes regular thought leadership different from content that really helps people make choices.
Hobby Expert's Final Advice for Aspiring SEO Professionals
Her advice was the same she's always given:
"Create a side project. Just make it happen. SEO is one of those disciplines where you need receipts — and you don't need to work at a large organization to create your own receipts. Start a niche hobby website. Do something. Anything. Make something. It's fun."
This post is taken from an interview with SEO Hobby Expert on the SEO Video Show. Paul Andre "Dre" Dea was the host. See the whole talk on the SEO Video Show YouTube channel.
Related notes you have:
From Hobbyist to Global AI Influencer: An Exclusive Interview — A question and answer post with the founder of SEO Hobby Expert World
The Algorithm Is a Mirror: How I Stopped Chasing Rankings and Started Building a Real Career — Blog post about main ideas of SEO